The outgoing 2023 Ford Ranger starts at $28,895—relatively affordable by modern midsize pickup standards. So, how much will the new-for-2024 Ranger cost? A bit more—try $34,160—but with one great big asterisk: At launch, only the four-door SuperCrew crew-cab model with the short pickup bed will be available. The SuperCab extended-cab variant with the longer bed won’t arrive until later—meaning the true apples-to-apples price comparison between Rangers new and old requires us to line up a 2023 Ranger XL SuperCrew with a 2024 Ranger XL SuperCrew.
Do so, and the price gap between the two trucks shrinks to a more palatable $3,080 (a 2023 Ranger XL SuperCrew 4×2 starts at $31,080). We’re deeming that three-thousand-buck difference as “palatable” because Ford includes a lot more equipment on the 2024 Ranger XL than it did before, including the formerly optional STX styling package (see the blue truck pictured here), which includes aluminum wheels, body-color accents, and more rather than plain black plastic bits and steel wheels.
Other fresh standard equipment on the ’24 Ranger XL that the old truck didn’t get? Those snazzy new dashboard displays (8.0-inch digital gauge cluster, 10.0-inch central touchscreen with the latest Sync setup), lane-keep assist, a damped tailgate, fog lamps, cloth seats, and LED headlights. In fact, build a 2023 Ranger XL with the same fixins, and the price jumps to $34,305—meaning the new Ranger is actually cheaper than before for the same kit, if still pricier than Chevy’s cheapest Colorado (and even its second-rung-up LT trim).
Beyond the 2024 Ranger XL SuperCrew, we don’t know anything about the rest of the new Ranger lineup’s pricing or how much four-wheel drive or the new optional 2.7-liter twin-turbo EcoBoost V-6 engine costs. A 2.3-liter turbo I-4 EcoBoost is standard and carries over from the old truck. Ford also will offer the Ranger in midgrade XLT and top-of-the-line Lariat trims, but again, no pricing for those variants has been released of yet. Ford promises the truck’s online configurator and more complete pricing is on its way. For reference, however, last year’s Ranger XLT SuperCrew 4×2 started at $34,915 and the Lariat at $38,955, though we suspect that, given the XL’s equipment boost, those trucks’ 2024 equivalents will likely see a slight price jump to space them out from the entry-level XL.
What About the Ranger Raptor?
The Ranger Raptor is being sold in America for the first time, so there’s nothing to compare it to in the previous-generation Ranger lineup. It forgoes the regular Ranger’s 2.3-liter and 2.7-liter engine options for a muscular 3.0-liter twin-turbo EcoBoost V-6 producing 405 hp and 430 lb-ft of torque and sits on a special suspension with Fox shocks, beadlock-capable wheels wrapped in 33-inch BFGoodrich All-Terrain T/A K03 tires, and front and rear locking differentials. It is the ultimate iteration of the new Ranger, and is set to go up against Chevrolet’s Colorado ZR2, GMC’s similar Canyon AT4X, and the upcoming next-gen Toyota Tacoma TRD Pro. Pricing for the Ranger Raptor starts at $56,960, slightly higher than the Colorado ZR2’s price but (barely) lower than the Canyon AT4X.
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